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Is Search Engine Submission Necessary?

The simple answer is no - search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if … [Read more...] about Is Search Engine Submission Necessary?

Filed Under: Business advice, SEO Tagged With: corporate messaging, emphasis, evolution, flat, graphic design, links, persuasion, text

The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, … [Read more...] about The Importance of Anchor Text in Back-links

Filed Under: Advanced SEO Techniques, Online marketing, SEO Tagged With: algorithms, anchor text, back-links, branding, flat, keywords, linking strategy, links, text, traffic

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