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back-links

The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, … [Read more...] about The Importance of Anchor Text in Back-links

Filed Under: Advanced SEO Techniques, Online marketing, SEO Tagged With: algorithms, anchor text, back-links, branding, flat, keywords, linking strategy, links, text, traffic

Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. … [Read more...] about Incorporation of Company Branding and SEO

Filed Under: Advanced SEO Techniques, Brand development, SEO Tagged With: anchor text, back-links, branding, content, corporate messaging, credibility, emphasis, evolution, flat, keywords, loyalty, seo strategy

Google now discounts all reciprocal links

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number … [Read more...] about Google now discounts all reciprocal links

Filed Under: Advanced SEO Techniques, Business advice, SEO Tagged With: algorithms, back-links, content, flat

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