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Is Search Engine Submission Necessary?

The simple answer is no - search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if … [Read more...] about Is Search Engine Submission Necessary?

Filed Under: Business advice, SEO Tagged With: corporate messaging, emphasis, evolution, flat, graphic design, links, persuasion, text

Can Any Inbound Linking Hurt My Ranking?

The answer is simple - inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot … [Read more...] about Can Any Inbound Linking Hurt My Ranking?

Filed Under: Online marketing, SEO Tagged With: flat, linking strategy, loyalty, traffic

The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, … [Read more...] about The Importance of Anchor Text in Back-links

Filed Under: Advanced SEO Techniques, Online marketing, SEO Tagged With: algorithms, anchor text, back-links, branding, flat, keywords, linking strategy, links, text, traffic

Absolute Links vs. Relative Links – SEO Value

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less … [Read more...] about Absolute Links vs. Relative Links – SEO Value

Filed Under: Advanced SEO Techniques, Business advice, SEO Tagged With: credibility, flat, seo strategy

Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. … [Read more...] about Incorporation of Company Branding and SEO

Filed Under: Advanced SEO Techniques, Brand development, SEO Tagged With: anchor text, back-links, branding, content, corporate messaging, credibility, emphasis, evolution, flat, keywords, loyalty, seo strategy

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